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This type of marketing is akin to a consignment store. Assorted products are promoted on your internet site and for your effort, every lead makes you commission. There’s less work, very few overheads, it works 24 hours a day, and it is easy to pick up. To begin, you must make up your mind just what area most suits your life. A efficient way to do this is, find out solutions to problems a particular customer profile is looking for, and discover the best solution. One of the best ways to determine this is to find unique narrow keywords; there are fewer internet searches for these in general, yet they will convert far more.

If you want to find these profitable keywords, you should use programs like Micro Niche Finder. Data compiled from this software or similar computer programs or computer software produces a list of related terminology which you can focus on in order to get top ranking on internet searches. Micro Niche Finder information will in addition recount detailed information on the words or phrases, the number of other sites using the particular keyword or phrase, and how good those internet sites are. Finally, Micro Niche Finder information can help determine related domains, aid you in putting together your internet site, and also reveal the best sales opportunities. The next step is to build a site; but it will require a bit more than that. Search engine optimization is an absolute must. This is where Seo Elite information and alternative programs can help may help. This application analyzes competing sites and will advise you exactly what you should do in order to have a good placing in the search engine results.

With SEO Elite the data provided by the application advises you on links, the most lucrative keywords, and even an extensive listing of article submission web sites to use. Succinctly, the data obtained are much like to the advice you might get from an experienced SEO professional. Once you determine your target market segmant, have your product promotion, and your website has been constructed, all you need to do is get your web site up in the search results. Profits will roll in on daily basis and wonder why you didn’t try affiliate marketing earlier!

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This type of marketing is a lot like an auction website. Your site features merchandise for this, every last purchase or lead earns you money. There’s less work, fewer overheads, it sells twenty four hours a day, and it’s simple to learn. To start with, you have to determine exactly what niche market best suits your interests. To achieve this, determine solutions to problems a particular market segment is looking for, and then determine a means to address those issues. An effective way of accomplishing this is to find unique narrow keywords; in general people search for these less often, but a higher percentage of these result in a sale. To obtain these important keywords, use Micro Niche Finder. Data generated by Micro Niche Finder or similar computer programs and services compiles a listing of associated terms giving worthwhile targets to get an advantage when it comes to ranking on an internet based search.

Further data is supplied from Micro Niche Finder, for to illustrate search frequency, the exact number of other sites using the particular word or phrase, and how strong the competition is. Finally, the information produced should help you locate the best domain, help you put together your site, and point out the greatest sales opportunities.

Next you need to put together a site; however you will plainly have to do more than that. Getting the top ranking on web based search engines involves the fine-tuning of your site. Products such as SEO Elite should make this simple. Your competitors’ web sites are examined by the application which then provides suggestions on improving search engine performance.

In SEO Elite the data created from the software indicates where you might look for appropriate links, which words to focus on, and information on where to submit articles. In a nutshell, the data created are much like to the suggestions you might get from a skilled SEO professional. When you determine your niche, put together your product promotion, and your website is completed, then you are ready to easily explode your search engine rankings. You will pick up a steady pay check and question why you doubted that this style of marketing could be a success for you!

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In Step 1, “Laying Down a Track to Run On,” we talked about how to get your new distributor started the right way. In Step 2 “Being a Good MLM Sponsor,” we discussed how you should go over “The Rules” of your operation with your downline so they can develop the discipline to grow their (and YOUR!) business. In this, the third step of the series, we’ll discuss “Working Depth,” or making it too expensive for your downline to leave the business!”

Step 3 — Working Depth With Your MLM Downline
Working depth means sponsoring your downline when they sponsor their new distributors. It means assisting your business partners to help them get their downline (and YOURS!) started the right way.

Essentially, you’re taking the track that you’ve laid out for your downline to run on and getting them to pass that knowledge on to their personally sponsored distributors. Naturally, they’re going to need help helping others and that’s where you, as their sponsor, come in. This is the essence of network marketing, i.e. building relationships and helping others succeed.

How deep should you go? Theoretically, you only have to go down two levels, i.e. lay out the track for the people you enroll and for the people they enroll. If everyone follows that format, the method perpetuates itself.

In reality, however, not everyone is going to approach the business the same way. Some will work a their own pace (usually more slowly than you would like!), or will want to “tweak” the methodology to fit their style. So, don’t just think “one or two levels.” Realize that you can do this with EVERYONE in your downline that’s willing to be coached, whether you personally sponsored them or not. The downline pays the upline; if a new distributor enters your downline, and is willing to work to grow the business, why wouldn’t you work with them? They may not bring money to you directly, but they will bring it to you indirectly. Who pays the downline that pays you? Their downline. Your success depends on their success, so don’t be afraid to work deep into your organization.

Remember, one of your goals should be to make it too expensive for your downline to leave the business! If you don’t build builders, you’ll never acquire the lifestyle that can come from having a significant passive residual income stream.

In closing, let me reiterate something from Part 2 - you can’t change human nature. People will only do what they are willing to do. However, people can change themselves if they are willing to change. Being a good sponsor means showing your downline the benefits of (a) following a proven track, (b) being a good sponsor themselves, and (c) working depth.

When you work with your downline to create an independent network of builders, and help them to develop other builders who, in turn, develop more builders, you’ve found the winning formula.

One last thought: don’t take it personally if some of your downline distributors don’t turn into dynamic business builders. As long as you have done your part in educating them, you’ve done all you can do. You can’t build their business for them. While you can provide inspiration, they must provide the perspiration!

Work with your distributors; give them tasks to accomplish each time you contact them. But, that’s about all you can do. If they don’t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility.

To your success!

Bruce Bailey, Ph.D.

Dr. Bailey has transformed the incomes of scores of MLMers. His never-miss tactics have been used by thousands to turn their MLM dreams into realities! For FREE access to his e-course, visit http://www.myidealmlm.com

I would like you to begin thinking of mailboxes in a new way.

Contrary to popular belief - it isn’t a symbol of an inept
postal service. In fact- it is one of the Best ways to
communicate with your customers. And I am not talking about
sales flyers either!

Are You Saying Thank-You To Your Customers?

Here is one of the shocking basics of selling.

If you don’t THANK YOUR CUSTOMERS for choosing you - you are
average - perhaps even less than average.

I want you to consider the thousands of dollars you have spent
in the last month. Mortgages, car payments, groceries,
advertising, marketing - and yet - I would bet a Diva Dollar
that very few - IF ANY - thank you cards have hit your mailbox.

Saying Thank-You Is Being Respectful

Remember - your customers have options. They could have chosen
someone else. They could have waited and done nothing at all.
Instead - they chose you.

So what have you done to thank them?

Here is a Diva Rule - E-mails Don’t Count!

Why? Simply - they are boring. And if you look in the Sales Diva
Dictionary under the word BORING, you will find this phrase:
Losing Money.

I Lovvvvvvvvvvvvvvvve Getting Fun-Mail - Don’t You?

I don’t know about you - but I will open a personal card with
handwriting much faster than I would open a bill. Your customers
feel the same way!

Five Sales Diva Rules of Saying Thanks:

1. Show attention to detail. Send a personal thank you note in
the mail within 7 days of receiving business from a customer.

2. Don’t send a cheesy corporate card. Instead - find something
that represents your customer!

3. Handwriting Rules. If you slap a cursory “Thanks for your
business” and signature - you are wasting a stamp. Write a short
note directly to the person as well.

4. Don’t Pre-Write The Card. As tempting as it may be to
pre-write cards - don’t do it. It will come across as vague and
“canned”.

5. Thank ANYONE that helps you. If someone gives you a lead, a
phone number, some Free Advice - anything that makes your life a
little easier - pop a card into the mail saying Thank You!

Don’t let another week go by without thanking your customers as
well as the many people that help you. We all remember those who
are appreciative of our business and help - and we quickly
forget those who don’t. Where do you want to be?

Copyright© 2005

Psychology is a long word which everyone thinks, “no, that’s not
for me, it’ll be too difficult”. Apart from being lazy, anyone
who thinks this is wrong. Applying psychology on your website is
easy and extremely effective. Also, the fact that most
webmasters take the lazy view of applying psychology gives you
the edge over your competition.

Applying psychology effectively consists of you writing
persuasively and in a certain style in every area of your
website.

Home page - This is what the majority of your web visitors will
see first. Make sure it stands out and makes an immediate
positive impression. Give it a clear, defined layout, with an
attractive colour scheme. Most importantly, make sure that the
writing on the first page is spread out and not in one big block
of text. Short, spaced out paragraphs look a lot more attractive
to readers, the psychological effect being that they will be
encouraged to read. This goes for the writing everywhere on your
website. Also, do not reveal everything about your website on
your front page. Curiosity is a very powerful incentive. Use
words and phrases such as ’secrets, uncovered, will be revealed,
etc..’ to arouse the readers’ curiosity. Readers will then be
encouraged to search further in your site. On your front page,
make sure that you write to the individual. Make it sound
personal and constantly remind the reader what’s in it for them.
This is what web browsers want to know.

Headlines - The titles and headlines on every page of your site
are what will be viewed first. Make them sound impressive so
that the reader feels they have to read more. Use words such as
‘breakthrough, profits, revealed, secrets, simple, easy’ because
these are words which will appeal to the reader. Words such as
’secrets’ will arouse readers’ curiosity and will make them feel
that they do not want to miss out. Also important about
headlines, do not make them too long or they will lose their
effect of standing out. On the other hand it is important that
the headline does give a brief description of what will be
discussed in the text to come because if readers are unsure they
will not bother reading.

Sales Letter - Once you have got your web visitors to this stage
you need to make sure that you make a sale. You need to
constantly be encouraging your visitor to buy, without sounding
unprofessional. The most effective way of doing this is by
making your product sound extravagant and by making it seem like
you are offering it at a bargain price. Everyone likes a bargain
and thinking that they have got the best possible value for
money. This will also increase your popularity with your web
visitors. Make your product sound extravagant by telling
visitors about how long it took to make or develop. Make your
product sound like a bargain by telling visitors about how you
are offering the product at a lower price than your competitors.
Exaggerate within reason for the best results. Persuade your
visitors even more by claiming that the product you are offering
is exclusive and can only be found on your website. This will
sound very impressive to a potential customer and will
discourage them from leaving your website to look for the
product somewhere else. Another great psychological way to
persuade customers to buy is by offering a number of free
bonuses. For bonuses, quantity outweighs quality. Offer a huge
number of worthless bonuses with the product you are selling and
it will sound a whole lot more attractive to buyers because it
looks like great value for money. The most effective bonuses to
use are ebooks because you lose nothing by giving them away and
you can give away ebooks on the subject of what you are selling.

Testimonials - These are absolutely essential to a successful
web business and have a great psychological effect on those who
are unsure of whether to buy. One of the main barriers which
visitors will face before buying from you is the barrier of
whether they will actually benefit from what they purchase. You
have to help your visitors over this barrier. By adding in
positive comments from people who have previously purchased,
your visitors will trust you and what you are saying. Pick up
positive testimonials by simply asking those who have purchased
your product.

In summary, always be trying new techniques of writing and
applying psychology until you find one which really works for
your website. That’s when you will hit serious profits.

—————————————————————–
– ——————————————

For more information on this subject or about making money
online go to http://www.info-ebooks.co.uk.
100s of free ebooks and software products are also
available at this address.

Feel free to use this article on your website or in your ezine
so long as it is not altered or modified in any way.

Thank you for reading

William Johnston

A “role” is defined as the characteristic and expected social behavior of an individual. We all play many roles in life, such as parent or salesperson, and it is not difficult to see how this sense of the word role is related to its meaning in theater, where a “role” was played by a character.

Role conflict (having conflicting demands from two or more different people), role ambiguity (lack of clarity in what’s expected) and role overload (too much on your plate) can have a significant negative impact on effectiveness, results, self esteem, professional self image and consequently resilience in the face of adversity. In short, without a clear definition of the roles you are supposed play as a professional salesperson or the amount of work you are to perform and how these roles intertwine, you may end up like the other thousands of salespeople a year who do not make it in the profession.

I wouldl ike to define professional selling roles and what is generally expected in each from my four-year-long research study on individual salespeople — and what REALLY makes them successful.

THE SEVEN ROLES OF HIGHLY COMPETENT SALESPEOPLE ARE:

1. “The Strategic Planner”
2. “The Client-Focused Positioner”
3. “The Persuasive Communicator”
4. “The Focused Catalyst”
5. “The Concerted Facilitator”
6. “The Effective Manager”
7. “The Value-Driven Guardian”

These roles are created by understanding the phases of building customer satisfaction and loyalty (as outlined by the United Professional Sales Association). Their model focuses on the entire transaction experience of a buyer, from initial needs identification, through decision-making, selection, and purchasing. More importantly, this transaction experience continues past the purchase into implementation — and beyond into measuring the quality and return-on-investment of the solution.

In this article, I will set the stage for how these roles interact (please see my other articles for in depth explanations of the roles.)

ROLE INTERACTIONS

Therefore it is helpful to briefly explain how these roles interact along this transaction experience.

• The Strategic Planner Role is almost exclusively focused on Pre-Sale activities
• The Client-Focused Positioner Role is focused on clearly identifying the key benefits a specific buyer will purchase as well as bridge the “Marketing-and-Selling gap”
• The Persuasive Communicator Role is focused on presenting, questioning, and managing sales communications with a specific buyer
• The Focused Catalyst is pinpointed on driving a unique transaction as well as bridging the “Sales to Service” gap
• The Concerted Facilitator is almost exclusively focused on Post-Sale activities
• The Effective Manager is focused on the entire process and ensuring goals are achieved. The Effective Manager is also focused on driving continuous selling cycle improvement initiatives.
• The Value-Driven Guardian is focused on expanding new opportunities with existing relationships and protecting any relationships that exist from the competition.

Therefore, these roles build on each other from 1 through 7 with two critical roles being “The Positioner” and “The Catalyst.” This is because “The Postioner” bridges the gap between marketing and selling and the Catalyst bridges the gap between sales and service, as well as maintaining focus on a unique transaction.

——————– ABOUT BRIAN LAMBERT ———————–

Brian is the Chairman and Founder of the the United Professional Sales Association (UPSA). UPSA is a non-profit organization headquartered in Washington DC that has addressed the concerns and challenges of individual sales professionals. Brian has authored the world’s first universal selling standards and open-source selling framework for free distribution. This ‘Compendium of Professional Selling’ containing the commonly accepted and universally functional knowledge that all sales professionals possess. The open-source selling standards have been downloaded in 16 countries by over 300 people. Over 30 people have made contributions.

Because UPSA is not owned by one person or any company, it is a member organization and guardian of the global standard of entry into the sales profession.

Find out about the membership organization and understand the processes and framework of professional selling at the UPSA Website at http://www.upsa-intl.org

Find out more about Brian at: http://ezinearticles.com/?expert_bio=Brian_Lambert

Or at http://www.brianlambert.biz

Defensiveness can be defined several ways.

One that I like is “Reacting to nearly everything that is said or done as if it is a personal attack on you.”

So, someone passes you in the hall at work and says: “Hello,” and you think: “I wonder what he MEANT by that!”

We can also become defensive with our clients, especially if they ARE attacking us or criticizing our products, or they’re thinking of bolting toward our competitors.

The same negative feelings crop up when we believe that they’ve already stopped doing business with us for good.

This isn’t a helpful concern to have if you’ve decided to contact your inactive accounts by phone. If you’re defensive, you’re likely to blurt out something like: “Why aren’t we doing business, anymore?”

This, of course, would put them on the spot, creating a defensive cycle, and they’d be inclined to attack back.

There is a better way to not only find out WHETHER they left, but also to being them back into the fold.

Start your conversation with the Thank-You Approach:

“Hello, Bill, this is Gary Goodman with Customersatisfcation.com and I’m just calling to say hi and to thank you for all of the business we’ve done together.”

Then be silent!

If they feel positively about you they’ll say they were thinking of you, or your name came up in conversation, or even that they have a new order for you.

If they’re reticent, you can explicitly ask them how they’ve been and how they’ve been taking care of their need for widgets, lately.

In any case, your Thank-You Approach will be supportive, which is the opposite of defensive, and this could thaw any frost that inadvertently caused a lull in your activity.

More and more people every day are looking for ways of working from home. Working from home has never been so popular and the choice of types of employment seems endless. You might decide to start your own home based business and work long hours to achieve a dream of supporting your family from the profits of the business. Perhaps you simply want a job you can do at home, maybe just for a few hours a week to bring in a little extra money.

Up until a few years ago, work from home opportunities were rare and poorly paid. This type of work from home slavery still exists but technology has caused a dramatic increase in the number of genuine work from home opportunities available, both for the home based business entrepreneur and for the stay at home mom who wants a job she can fit in around the kids’ schedule.

If you have a professional qualification such as being a Lawyer or Accountant you can quite easily set up a home based office. If you have a practical qualification such as being a hairdresser, beautician or nail technician you can build up your own mobile business. If you have no particular qualifications but possess a talent for something such as carpentry or sewing or welding, you can make things at home and sell them at craft fairs and art exhibitions. If you have no particular qualifications or talents but possess some imagination and drive, you can carve out your own niche by identifying a need in your community and providing a service to fill it.

If you have no qualifications, no talent, no skills, no imagination, you could become a telemarketer. The only attributes a telemarketer needs are:

1. A phone

2. A friendly manner (optional in some circumstances)

3. The ability to memorise and recite a script

4. The ability to tell lies in a convincing way

5. A conscience on psychopath level

6. An inner radar enabling you to identify the least convenient time to phone people

7. the ability to talk for a long time without pause

8. Tenacity

9. A thick skin.

Recruitment advertising might mislead you by stating that a clear speaking voice is a requirement but I can tell you from experience that this is not so. Provided you can make your scripted speech without being sidetracked by questions from your prospective customer and have no qualms about the size or number of the lies necessary to close a deal, you will easily find employment in the field of telemarketing.

If you think this sounds mean, just think for a moment about telemarketers. You know, the people that make unsolicited phone calls to you when you are in the middle of bathing the baby or having dinner or when you are up a ladder trying to hang wallpaper. You dive for the phone trying not to drop a slippery baby or trying to swallow your food without choking or trying to control the gummy wallpaper that wants to stick to you, the ladder and everything else around you. You manage to pick up the phone without suffering a serious accident and find yourself listening to a complete stranger who wants to sell you something you don’t need and don’t want.

While the baby howls, your dinner gets cold or the wallpaper dries in creases, this person talks at you relentlessly and seemingly without the need to take a breath. Only when the dripping soap suds or congealing food or the fact that your hand is glued to the phone finally drive you to interrupt, will there be a pause. This pause, however, is nothing more than a brief mini-second’s respite before the script is resumed. You won’t get the chance to say enough to turn the soliloquy into a conversation. You see, telemarketers are trained to capitalise on the fact that most people are polite. Most people in this situation don’t like to interrupt and won’t hang up the phone until the caller has finished speaking and goodbyes have been said.

The only ways to end a call from a telemarketer are to agree to purchase whatever he is offering you or to hang up the phone while he is still reciting his script. If you are too polite to hang up, you might as well just agree to purchase right away. There is absolutely no point trying to reason with a telemarketer; if you say you don’t want to buy his elephant because you can’t stand grey, he will ask you to tell him your favourite colours and then he will swear a solemn oath that the elephant he is offering you is yellow with pink polka dots. A tempting offer! By giving him that tiny bit of information about your personal taste, you have given the telemarketer his hook: he is offering you something in a colour-scheme you said you like, how can you reasonably refuse?

Even though the baby might be blue with cold or the dinner completely solid or the wallpaper glued to your shirt, don’t accept the offer. A yellow with pink polka dots elephant might sound like a real novelty and acceptance might seem like a way to end this miserable phone call. The thing here is that, when you receive it, that elephant will be of the grey variety. I don’t like to say this but telemarketers lie and, the more incredible the lie is, the more they will protest that the offer they are making you is genuine and too good to be true. Well, they get it half right: it will undoubtedly be too good to be true.

Copyright 2005 Elaine Currie

Elaine Currie runs a work from home directory at her Plug-in Profit Site at: http://www.Huntingvenus.com
You could too.