Slurred Speech

The Bands Building in Liverpool city centre is being put up for sale. The building is located in prime business location in Liverpool with good access to shopping area and bus routes.

The building is situated at 8 Vernon Street in the Liverpool city centre, which is a good business district. The sale has been announced by agents Hitchcock Wright and Partners who are presenting the building as a good investment for interested developers. The Grade 2 office space building has two tenants who provide a total rental income of £12,250 net and occupy one floor out of the four floors. The total shared office area available in the building is over 7,000 sq ft. A starting bid of £430,000 is being expected by the agents Hitchcock and Wright who can be approached fro enquiries in this regard.

The location advantages include proximity to the Moorfields railway station, which means that tenants can opt for either bus or rail transport with reliable bus routes being as easy to reach as the national rail network and Merseyrail network.

The red brick faade of the building, which was constructed in the 20th century, gives it an old world charm while cast iron balustrades across all floors up to the roof add to the elegant finish. A crane hoist is included in this building, which boasts of intricate detailing all over its frontage. The highest floor is ideal for use as a studio or for other tenants who prefer natural lighting. The visible trusses and beams give this floor the look and feel of a loft space.

SEO stands for Search Engine Optimization. This is the process of making your website search engine friendly. Both small and large companies are getting into online advertising and realizing the benefits of having their page higher in the searches.

It’s quite easy to do and here is a small list of SEO changes you can make that will give you results on the search engines.

1. Page Title - Your page title is the text description that all search engines use in the search results and your web browser displays in the top of your window, in the tab. Your websites page title is very important in SEO and is one of the main factors in helping your web page rank higher. Your title should be an accurate description of what content is displayed on the page and should only focus on 2 or 3 main topics or key phrases. Any more than this it will be overlooked. These keywords should be very specific to your business.

2. Link Anchor Text- Every website uses text links in some form or another. All search engines read these links in relation to the rest of your web page content and rate them based on how relevant they are. The name given to the text used in a link is “anchor text”. A big mistake people make when linking their pages together is they use anchor text like “click here” or “read more”. It is much better you use descriptive keywords in your link anchor text that are related to you on page copy and the page the link points to.

3. Have Lots, & Lots of Content -Content is probably the most important factor of SEO. Basically if you have the content your website will rank irrespective of your page titles or anchor text links. The more content you can get that is related to your websites topic the better. Google and other search engines love big websites and the more content you have, the more pages the Search Engines can see and therefore the bigger you website is. Continually update your content and add fresh content as often as possible. It has been found that the more you add during a period of time the better.

4. Incoming Links- Another good beginners SEO tip is, find external incoming links to your websites. One of the other ways search engine rank websites is by scanning how many other websites are linking to yours and if those websites have what us search engine optimizers call “Authority”. Authority websites can be other websites that rank very well with a high page rank, government websites or educational websites. The more incoming links you get from external websites and especially authority websites the higher search engines will rank you. Essentially, it’s a popularity contest. This is the most time consuming of them all. To find these links can be a lot of hard work.

A business consultancy firm, Lambert Smith Hampton (LSH), dealing in property, has sealed a deal for an esteemed building spread in 38,000 sq ft and seven storeys.

Oneleven Arundel Gate, which is near Castle Square, has been bought by Sheffield’s Hallam University from Simonsig Property, a London based Investment and Property Development Company, which owns Oneleven. The deal was worth £4.4m, making it one of the biggest ever in the city.

With more than 30,000 students and almost four thousand employees, Sheffield Hallam University is one of the leading universities in the country. According to Alex Pettifer, Hallam’s director of estates and facilities, the university is currently making over £150m per year. Hallam has already invested £100m in the last ten years on improving educational facilities and it is expected to invest a further £50m by the end of next year.

This move by Hallam is meant to locate its support and administrative services in a new office in order to create space in other locations, which will then be dedicated for educational purposes. The building, which is located in the heart of the city, will allow better access and other important facilities to the employees. A good place to look if you’re organisation is looking for better office space is this desk space site.

Guy Gilfillan who heads LSH

Planinng a leaflet distribution services are some of the most redeeming ways to increase edge over your contenders. How exactly? Letterbox and door drops is the solution. By engaging a prolonged leaflet distribution promotion you can accomplish maximum
exposure via the letterbox. Its a very over looked advertising strategy which turns very well, that is ofcourse is using leaflet distribution services

If your product is designed to appeal to a popular market and you want to focus on a really limited region, mailbox advertising is a good, low-cost way of reaching your direct market place.

But particular in the planning of your leaflet distribution promotion as this is all important if you are to make the best of your investment.

Leaflet distribution lets you to return specified reply from targeted groups of clients. It’s a specially
useful instrument for small business enterprises because it permits you to focus moderate resources where they are most probably to bring forth result and appraise the success of promotions accurately by breaking down responses. Just remember that the outcomes of leaflet distributoin aren’t guaranteed. A badly designed or targeted campaign will be a waste of cash

There are a number of various methods in which leaflet distribution has been used in a policy-making capacity. Many of these reasons are as follows. One of the most common purposes of brochure drops is to provide individuals with information to counter info that has been distributed by the opposition. The pamphlets can also be applied to endanger individuals with an assault. This is particularly likely in conflicts in which ground forces can inform foe parades that they will occupy if no action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have determined that a leaflet distribution will be a positive form of campaigning in order to bring in some much required likely patronage, then you need to set about the task of selecting the most flushed business to conduct the promotion for you.

In That Respect there are numerous elements to be thought when doing this, these are key in receiving the greatest results from your distribution.

You need to consider where you are going to aim your material and the coverage and penetration that you want to achieve. If you are just considering of a low-level promotion in the local area, it may be provident to pick out a small localised business who just handle the little distributions in one area. They are quite in all probability to be cost effective, and have shorter lead times. Accountability may be a problem if matters do not go according to plan, so this requires to be counted against the quantity of financial outlay.

1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them.

2. Appeal to your reader’s self-interest with your headline
Make every headline you write appeal to the interests of your prospect and not those of the company that is selling the product. Instead of saying SPIRITOL WILL CURE YOUR HEADACHE, say GOT A HEADACHE? CURE IT WITH SPIRITOL. Begin your headlines with YOU rather than WE.

3. Sell your product in your headline
David Ogilvy, an advertising pioneer of the 1960s and 1970s says that, on average, five times as many people read your headline as read your copy. So it follows that unless your headline sells your product, you have wasted 90% of your money. So your headline should do some selling whenever possible.

4. Include your selling promise in your headline
The best headlines promise readers a benefit, such as fewer cavities, cheaper gas, whiter clothes. Your selling promise is simply the greatest benefit that you are advertising about your product, so include it in your headline. This often makes for headlines of at least 12 words. People read long headlines as long as they (1) promise a benefit, (2) complement an intriguing visual, and (3) are part of an attractive ad design. Don’t shy away from long headlines. A headline is too long only when it uses one word more than is needed to sell its message.

5. Name what you are advertising in your headline
If the headline is all that your prospects read, then at least tell them the name of what you are selling. If the name sticks, your ad will have at least made your readers familiar with your product. And that is a vital role in advertising keeping your product’s name at the top of the consumer’s mind.

6. Avoid award-winning cleverness in your headlines
Puns and literary allusions may be clever (to you) but they don’t necessarily sell your product. In the average newspaper, your headline competes with 350 others for your reader’s attention. Readers skim fast through these headlines. And readers do not stop long to decipher obscure headlines. Clever headlines, while they may win awards at advertising galas, often serve to draw attention to themselves and away from the product. Don’t write clever headlines just for the sake of it.

7. Say things in the positive in headlines
Avoid negatives in your headlines for two reasons. First of all, negative statements leave a negative impression, while positive statements leave a positive impression. SPRINTAB CURES YOUR HEADACHE is a positive way of saying SPRINTAB WILL NOT LET YOUR HEADACHE STAY FOR LONG. Stick with the positive.

Secondly, statements phrased in a negative way often mislead readers. They think your negative way of phrasing a positive thing says the opposite of what it actually says. Thus, some readers will see the headline OUR BEEF CONTAINS NO ADDITIVES, but will mistake it to have said OUR BEEF CONTAINS ADDITIVES. This headline is better re-written as OUR BEEF IS 100% PURE.

8. Avoid “IF” headlines
Be declarative in your headlines. Avoid conditional phrases, such as IF YOU BUY THIS LAMP, YOU’LL SAVE MONEY ON YOUR ELECTRIC BILL, and IF YOU NEED A PLUMBER, CALL JOE’S PLUMBING. Conditional phrases drain the power from your headlines.

You are better off: (1) putting the prospect right into your headlines, (2) assuming that your prospect has the need that you are addressing and (3) speaking as though the prospect is already satisfied with your product. For example: WATCH YOUR ELECTRIC BILL SHRINK WITH THIS ELECTRIC LAMP, or “JOE’S PLUMBING SAVED MY HOUSE FROM FLOODING.”

9. Say things in the present tense in your headlines
Put vigour and drama into your headlines by saying things in the present tense instead of in the past or future tense. The present tense is stronger and more immediate than the past tense: “I SAVED $1,000 WITH MY MIDLAND BANK MORTGAGE” is weaker than “I AM SAVING $1,000 WITH MY MIDLAND BANK MORTGAGE.”

The present tense is stronger than the future tense: T.E.S.T. COMPUTERS WILL MAKE YOU MORE PRODUCTIVE is weaker than T.E.S.T. COMPUTERS MAKE YOU MORE PRODUCTIVE.

10. Make headlines work with the visual, not the body copy
Make your headline tell one part of the story and have your visual tell the other part. Don’t use a headline to repeat what the visual is saying. And don’t simply illustrate the headline. Let the headline and the visual work together. Avoid blind headlines that make no sense unless the reader reads the body copy underneath them. The majority of readers only read headlines, so you must write headlines that are complete in themselves.

Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. (http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit and miss.
Always keep in mind that when you promote your site you are, in
effect trying to get the word out to the whole world. Not an
easy task! How can there NOT be variables when you are
advertising to billions? It isn’t always where you advertise
that makes the difference; it’s HOW. First and foremost, it is
SO important to have effective ad copy. Without it, you truly
are wasting your time and money. Along with effective ads, it’s
imperative that you have variety! Don’t advertise all over the
place with the same ad. The surfer of today seems to get bored
very quickly, so it’s important to pique their curiosity as
often as possible.

Rotate your ads - this means, that if you post to ffa.net with
Ad A on Monday, you will post to that site with Ad B on Tuesday.
And track your ads so you know which ones are getting the most
clicks. Once you know this, you can scratch the less-effective
ads off your list, and write new and improved versions. The time
of day you submit can also make a difference. You have to test
rack this as well. Try different times of the day, different
days of the week, and different ads on each site. See how your
ads do when you advertise once a week, twice a week or every
day. It’s a lot of work! I have found ffas to be quite
effective. Now, before you say “UGH!” let me tell you - ffas
aren’t the only advertising method that generate mounds of
email! If you don’t like the idea of submitting to individual
ffa pages, try a database submitter, like worldsubmitter.com or
mymegasubmitter.com. Your ad can be on thousands of sites in
minutes. And don’t forget to set up a ‘junk’ email account
BEFORE you post to the ffas, or you will be in trouble! Next are
the safelists. I submit to under 40 safelists daily, but receive
over 1000 emails in each of my 7 mailboxes every 2 days! The
point is, whether you use ffas or safelists, you cannot escape a
full inbox Safelist examples are adtactics.com and
mbpsafelist.com, and they get pretty good results if your
headline is effective. If you can, try a sponsor ad (your ad at
the top of every email sent to the safelist) - incredible
results, but only for the first 3 or 4 days - I noticed a loss
of interest shortly thereafter. The list goes on and on - start
page programs, banner exchanges, reciprocal links, classified
ads, ezine advertising - try all of the above. Find the mix that
works best for you. And, when it stops working, either drop it
entirely or mix differently. Eventually you will find a winning
combination. ————————————————-
Elizabeth is a freelance copywriter and owner of Strategy Ad
Service. She provides copywriting solutions for small businesses
worldwide. For promotion ideas, free articles or more
information about her services, visit her website at
http://www.strategyadservice.com
————————————————-

Summary:

A new PDF converter has just been released by Nooran Corp. of
Canada, named after their site PDF-File.com. This PDF converter
is the second offering from this Canadian software firm.

Ontario, Canada. - Nov. 2005

The latest PDF converter has just hit the PDF space in the form
of PDF-File PDF Converter. This is another quality offering by
Nooran Corp., a software firm based in Canada. The firm has
named this PDF conversion tool after the website PDF-File.com,
from which the software is being sold. Nooran Corp. had also
launched a software utility recently by the name of
123FileConvert.

The PDF-File PDF Converter has multi-function capability: it can
convert a PDF file to a Word document, and a .doc or
.rtf document can be converted into a PDF file. So you can make your PDF files editable by changing them into
one of the popular text formats, and also create or write a PDF file from these text formats.
You don’t have to worry about losing the formatting of the
source document as the software handles this very well.

This PDF converter is an easy-to-use tool, which does not need
any special technical skills to operate. It has a “wizard” style
interface, which guides you step-by-step through the PDF
conversion process. This PDF tool is therefore, one of the
easiest in its segment to use.

In addition to being easy to use, the PDF-File Converter comes
with a lot of features, which are surprisingly being offered at
a very low price of $19.95.

The PDF-File converter, apart from the basic function of
converting to a PDF and from a PDF, can also extract images from
PDFs, and further, convert these images to popular graphic
formats; this feature is particularly useful as you can extract
graphic files from any PDF file to a specific folder in the
format that you want.

The PDF-File Converter has multi-lingual PDF conversion
capability and it can convert PDF files in nine
languages–English, Italian, Spanish, Dutch, French, Russian,
Norwegian, Portuguese and German.

Multiple text files can also be combined to create a
consolidated PDF file. A PDF can also be partially converted by
specifying a page range for conversion.

This is one PDF converter, which has collected a lot of
favorable reviews and awards from software and shareware sites
very fast. If you wish to try it out, the PDF-File PDF Converter
can be downloaded free for an evaluation from
http://www.pdf-file.com.

“Do we need to cast a voice-over talent for this project?”

That’s a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

For a radio ad, a fully sung jingle with no voice-over could work best. A TV spot or corporate narration might be most effective using scrolling graphic and text, again without an announcer. But very soon producers could be pondering whether their productions need a voice over talent for a more disturbing reason. Vocal utterances produced by air passing through folds of tissue and formed by lips, teeth, and tongue may, simply put, become obsolete. Yes, the “virtual voice talent” may very well become a reality.

Welcome to the Machine

In the May 2004 issue of Mix Magazine, in two separate articles, Stephen St. Croix and Paul D. Lehrman relate their experiences with a new piece of software ominously named “Vocaloid.” This little computer-coded wonder is a speech synthesizer that’s being used to synthesize background vocals on actual recordings that are being sold to the public–background vocals so good, you’d be hard-pressed to recognize they’re fake singers. Now, considering the dubious singing talents of many of our current pop stars, maybe a Vocaloid virtual diva named Britney isn’t too far-fetched. Audio manipulation, including pitch correction, equalization, compression, reverb, have been used for decades to save the bacon of many a pop star’s performance in-studio or on stage. Technically, it’s just a short step from this point to a “singer in a box.”

In fact, in the letters section of the July 2004 issue of Mix Magazine a person identified only as “BC,” referring to the St. Croix and Lehrman articles, boasted that he’s created a “band” called The Bots, “…created wholly from speech synthesizers and 3-D graphics.” BC further states, “I use Vocaloid among a variety of other speech synths to make it more into an ensemble. The Bots have released two CDs, a ‘record deal’ with Magnatune, and a second video in the works. It’s been a long and painful ordeal, but I’ve finally gotten them to the point where they seem as real as any other band out there–except no live concerts.”

I’ve Gotta Sing

And that’s the crux of the matter. The appeal of virtual entertainers probably will be quite limited–at least for the foreseeable future–because they can’t tour, do drugs, get into fights, sue their record labels, promote world peace, raise money for charity, or do anything live flesh and blood performers can do. We, the audience, love the performer as much as the performer’s music. And, in this case, that’s a good thing. Tony Bennett, the White Stripes, Diana Krall, Toby Keith, Frederica von Stade, and all of the American Idol wannabes are quite safe from Vocaloid elimination.

Speak Now of Forever Hold Your Peace

But voice over talents may not be so lucky. Voice talents are not seen. They don’t have adoring fans, except their moms and, maybe, a few other voice-over talents. They perform in short increments: 30 seconds, 60 seconds, a 30 minute narration on how to make a million in real estate. If speech synthesis has reached a point of sophistication sufficient enough to create virtual singers, what’s to prevent a software genius from developing a program to replace voice talent? Write the program.

Sample 300 to 500 voices, male and female, each with unique characteristics, incorporate them into the software and, voila, Instant Announcer in a Box. Just load your script text into the program, which converts the text to perfectly uttered speech. No retakes. With a few clicks of the mouse to tweak inflection, emphasis, pacing, dynamics, etc. to polish the natural feel of the voice-over and you’re done.

Far-fetched? If entertainment’s got a virtual band call The Bots, why can’t advertising and marketing have its own virtual Don Pardo?

Well, it seems maybe they can…

©Peter Drew

Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit Peter Drew Voiceovers at http://www.peterdrewvo.com/

Here are 10 power secrets to help your website
promotion and keep your profit rolling:

1. Give people a free online utility. When you offer
a utility that can solve a person’s problem, people
will definitely visit your web site.

2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.

3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new “how to” articles.

4. Offer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.

5. Make people feel safe when they order. Explain
to them you won’t sell their e-mail address and all
their personal information will be kept confidential.

6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.

7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.

8. Remind people to come back and visit your site.
They usually don’t purchase the first time. The more
times they visit, the greater the chance they’ll buy.

9. Let people know anything about your business
history. They’ll feel more comfortable if they know
who they are buying from.

10. Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.

May these website promotion secrets help you to make
a lot of money and succeed

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”, (currency trading) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Secret Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”…