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SEO stands for Search Engine Optimization. This is the process of making your website search engine friendly. Both small and large companies are getting into online advertising and realizing the benefits of having their page higher in the searches.

It’s quite easy to do and here is a small list of SEO changes you can make that will give you results on the search engines.

1. Page Title - Your page title is the text description that all search engines use in the search results and your web browser displays in the top of your window, in the tab. Your websites page title is very important in SEO and is one of the main factors in helping your web page rank higher. Your title should be an accurate description of what content is displayed on the page and should only focus on 2 or 3 main topics or key phrases. Any more than this it will be overlooked. These keywords should be very specific to your business.

2. Link Anchor Text- Every website uses text links in some form or another. All search engines read these links in relation to the rest of your web page content and rate them based on how relevant they are. The name given to the text used in a link is “anchor text”. A big mistake people make when linking their pages together is they use anchor text like “click here” or “read more”. It is much better you use descriptive keywords in your link anchor text that are related to you on page copy and the page the link points to.

3. Have Lots, & Lots of Content -Content is probably the most important factor of SEO. Basically if you have the content your website will rank irrespective of your page titles or anchor text links. The more content you can get that is related to your websites topic the better. Google and other search engines love big websites and the more content you have, the more pages the Search Engines can see and therefore the bigger you website is. Continually update your content and add fresh content as often as possible. It has been found that the more you add during a period of time the better.

4. Incoming Links- Another good beginners SEO tip is, find external incoming links to your websites. One of the other ways search engine rank websites is by scanning how many other websites are linking to yours and if those websites have what us search engine optimizers call “Authority”. Authority websites can be other websites that rank very well with a high page rank, government websites or educational websites. The more incoming links you get from external websites and especially authority websites the higher search engines will rank you. Essentially, it’s a popularity contest. This is the most time consuming of them all. To find these links can be a lot of hard work.